Have you ever invested time and emotion into sending something by post then find out a week later it never got delivered? At first you're heartbroken that your efforts went to waste. Then you're livid and want someone to pay.
You vent fire and fury at the Post Office, the Postman, and the whole broken system. Then kick and scream at no-one in particular and vow never to use their crappy services for anything important again. Coz a postal service without reliable deliverability means nothing.
And it's exactly the same with email marketing. Email marketing without good email deliverability is like packing your bags for the trip of a lifetime then leaving your passport at home. Pointless, frustrating, and heartbreaking.
So when it comes to good email deliverability, you want an email marketing system that does what it's supposed to - get your emails into the primary inbox of your readers. And AWeber stands head and shoulders above its competitors in the only thing that really matters.
Make no mistake, when it comes to marketing, affiliate marketing, building brand awareness, creating customer loyalty and proven ROI (return on investment), email marketing is still hard to top.
Whether it's through the use of autoresponders or drip marketing, having access to an engaged list that you have built through opt-ins or advertisements still beats most other marketing methods.
It's why 'list building' is still one of the pillars of building a successful online business.
If you browse the homepages of the best email marketing systems you'll notice that the features and benefits are all quite similar. Companies like AWeber, Get Response, Mail Chimp, or Infusion Software.....the list goes on.
When you compare them all side by side it looks an impossible task to separate them. Let's go through some of the features that they all offer:
But there's one thing that really sets one apart from all the others. Email deliverability. What is email deliverability?
In a nutshell, email deliverability is the ability to ensure that the email you send someone actually ends up in their primary inbox. Not the 'promotions' box. Not the 'social' inbox. Not the 'other' inbox. And especially not the spam box.
Don't be fooled. When you go to the homepages of all the best email marketing systems they will all spout their quality in email deliverability. Whether it's Get Response, Mail Chimp, Infusion Soft......they will all talk up their email deliverability. For most of them, it's pure guff.
Email deliverability really is the metric where they are all separated. Believe me, I've been on the end of an email marketing software company that doesn't provide good email deliverability. It was when I was a paid member and user of Get Response.
Without reliable deliverability, nothing else matters. Not your design, not the quality of your emails, not the fonts you use, not the way you segment your list, not your autoresponder sequence...... nothing.
If your emails aren't delivered into someone's primary inbox, they are not opened. And if they are not opened, there's no point in anything.
I mean, what's the point of having great design and great templates and great copy if your emails just end up in someone's spam box? Never to see the light of day?
All that hard work becomes meaningless. All those hours of carefully tending to your emails, and following the training, and putting together a sequence that you think will convert readers into buyers.
All that goes out the window if you don't have good email deliverability.
It's the same as making the best cup of coffee in the world and then trying to sell it in the middle of the desert where the only things passing you all day are three camels. Who only drink tea.
Compare that with someone who has very average coffee but is selling from a stand in the middle of Times Square in New York. Whose coffee do you think sells more? The one that's seen of course!
And that's what email deliverability is all about. Making sure your emails are actually seen by the people on your list.
And of all the best email marketing systems out there, AWeber is the colossus when it comes to email deliverability.
As an example, I used to use Get Response but after a while I noticed that some emails were getting an open rate of less than 10%. Absolutely ridiculous!
And yet, my email open rates were less than 10%.
When I tested these emails with various dummy email accounts from Gmail, or Yahoo, or Outlook etc nearly all of them would go to the spam box or to boxes designated as unimportant. In short, not the primary inbox.
No matter what I did, my emails never ended up in the primary inbox. Can you imagine how frustrating that is?
So I finally gave up and made the move to AWeber after hearing from so many different marketers that AWeber offered the best email deliverability by far.
And the result? Without changing a single thing, not even a letter or a space..... without changing a single thing in my email messages I went from 5-10% open rates with Get Response to 30% open rates with AWeber.
And now, after about 6 months using AWeber? All of my emails sent to my list hover around the 30 to 40% open rate during an autoresponder sequence. For the first two or three messages in any sequence they are always above 40%.
Now I'll be perfectly honest and say I have absolutely no idea how AWeber does it. I don't know what they do differently when you look at email deliverability across all of the best email marketing systems.
Whether they have some different kind of code they're using, or some kind of different system for getting beyond spam detectors… I don't know. And frankly, I don't care in the slightest.
All I care about is that my emails are delivered correctly and end up in someone's Primary inbox. And given the highest chance possible of being opened and read.
Email deliverability seems like a pretty basic requirement of an email marketing service, right?
All the best email marketing systems say that they offer the best email delivery service. But the reality is most of them can't prevent Gmail or Yahoo deciding that your email belongs outside someone's 'Primary' inbox.
And if that's the case, all the other features and benefits they might have mean absolutely diddly squat.
I don't care about extra fancy bells and whistles. Or wonderfully coloured templates and royalty free images. I just want them to do what they're supposed to do - get my emails into the Primary inbox.
Quite incredibly however, this is not the case. And across all of the best email marketing systems out there, AWeber is the only one that you can truly rely on to get your messages into someone's primary inbox more than any other.
So as cheesy as it sounds, when it comes to email deliverability, AWeber really is the only one that delivers.
Please share if you think your friends could benefit from this. And comment below. I'd love to hear your thoughts!
P.S Email marketing only really works if you have a product to sell. If you don't have your own product (like 99% of people) you might be interested in affiliate marketing - selling company products on places like Amazon. I've written here on how to start and How To Make Money From Affiliate Marketing
P.P.S If you'd like to learn more about my biggest online earning product, I've written about it in this post here - What Is The Digital Altitude About
Hi there Iain here. I made this site simply because I want to find ways of adding multiple income streams to my life so I can retire early and live the good life. Why rely on one income when there are so many ways out there you can earn, especially online? So as I learn about them all, I want to pass my knowledge on to you so you can do the same. Here's hoping we can all retire early and go travel the world or sit by the ocean sipping cocktails!
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